Billboard advertising is a large-size outdoor advertising space aimed at capturing the attention of passers-by. It is usually placed in high traffic areas, near traffic routes and motorways, or, more recently, in sideways and pedestrian zones proximity. If placed in the city, it is usually at its busiest loops.
The most important element of billboards is that they transfer the short form message that can easily appeal to passers-by. Although it bears a poster resemblance, billboard advertising has the advantage of a larger size with reduced and effective message
Based on our experience and your innovative ideas, IdeaBy’s team creates billboards with effective slogans and striking visual effects that catch the attention of passers-by and spark off their reaction.
Billboards design takes longer than with posters because, although they bear similarities, billboard is a larger project which requires more work. The final result is that a billboard leaves a significantly more powerful impression on its intended target audience, in comparison to a poster’s slightly limited outreach.